Client: Lee Ticehurst is an engineer with a keen interest in the famous Kokoda Track. After trying (and failing) to find the perfect guide to trekking the Kokoda Trail, he decided he'd make his own! The Kokoda Challenge DVD Guide is the fruit of his efforts. Wanting to market his great product, he approached RuttenTech to create the website that is now the point of sale for his DVD.

Service Date: 2006 - Present

Project Scope: Lee wanted a clear and concise website that described his product with the minimum of fuss and the maximum of clarity. He wanted a site that was short, sweet and visually appealing. Most of all he needed a site that was Search Engine Optimised because ranking highly on search engines is integral to successful e-marketing.

In response, RuttenTech created a 4 page site for Lee. The site contained all the information for sucessfully marketing his product, presented in a concise and visually appealing format. As Search Engine ranking and clarity of message was so critical to Lee, he chose to utilise RuttenTech's web authoring service which let him get on with his business while the authoring service took care of the text. This, combined with RuttenTech's Search Engine Optimisation service enabled the site to rate highly in Google's listings in a short period of time. In the first week the site went live it was ranking 7th for one particular keyword search in Google.

Lee has already achieved sales through his website and is extremely happy with his site.