I have been often asked by people starting new internet based businesses about goals, planning, budgets swot analysis etc...  Well, I have to say that after studying in this area, I find that they are less useful as planning tools than the proponents of these systems make out.  Bankers, business planners and accountants love em! BUT - that is their training, and without them, it is a really scary world trying to understand business... 

My 2 cents worth - hope you take it in the light of constructive and (hopefully) intelligent debate

I have been lucky enough to have done some business & marketing studies, however I have always fundamentally disagreed with some of the proposed immutable standards in business planning. Questions like "long term goals" etc.. are very good tools, but they are often misdirected when applied to certain situations.

These tools work well in the context of mature industry models (eg, car manufacturers) but in fast changing immature industry/sectors (such as internet businesses) they fall short. Basically, but the time you have a long term goal in place, the landscape has changed !

Another way of tackling it might be to put in place guiding principles for strategies, which then can allow the short term goals/targets to evolve quickly in response to the environment. This gives the responses a little "robustness", and stops these business models from falling into the trap of continuous "responsive type" actions (getting nowhere). Check out some of the ideas by Peter Small in his book "The entrepreneurial web " 

Not saying that long term goals and SWOT analysis are bad, just that they may not be appropriate in this case, and may in fact give us the wrong answers. For example, there are no "e-businesses" that have been around for the past 50 years, past experience actually points to the fact that we would have no idea of what the internet (or whatever will replace it) will look like - so how can we possibly plan for that time?

In the era of merging/forking projects - the reality is that in 50 years I doubt that your e-business will even exist! I think more important questions are those that define the principles behind strategies (eg, equality, accessability or whatever) and also defines the basis for relationships between Joomla and associated organisations. (eg, You and your developer etc..)

Anyway - just an idea - I would be interested in what you think .